Monthly Archives: April 2022

Social media is a great resource for clinical trial recruitment, but it takes more than just posting information to drive recruitment. To maximize recruitment through social media, the social media manager needs to use certain best practices. These tips for effective social media recruitment will help you reach more potential participants and drive clinical trial enrollment. 1) Be Relevant Your posts should be targeted at the people you want to see them. For instance, if your research is on children's diabetes, post about things that affect this community, such as local news and events related to diabetes. If your research is on adults' fertility, share stories about infertility and family planning.  You should also make an effort to learn what types of posts are most popular with your targeted followers—you can usually see at least a rough estimate of how many people have liked or commented on each one. If something isn't getting much interest, consider changing things up before trying it again.  2) Use Images Posting information without including an image makes your message less memorable and reduces sharing. Social media audiences rely heavily on visuals such as photos and videos rather than text so it's important not to underestimate their power. One study found that 80% of people remember what they both see (as images) and read (as text), compared to only 20% of people remembering text. There's no magic formula that works on every social media platform, so you'll want to do some experimenting and see what kinds of posts get the highest rates. Photos with faces generally perform better than those without as they show there are real people behind a study—if you can't include actual photos, stick to graphics like infographics or logos for companies involved in your trial. 3) Be Consistent Recruitment is time-intensive…

On social media, patients can connect with healthcare professionals (HCPs) and ask questions about day-to-day life, offer feedback, and respond to health news and research. Social media can also be a great way to recruit individuals to clinical trials. But, there are many factors to consider, such as recruitment strategies, privacy issues, and social media rules.So, how can clinical trialists effectively recruit using social media?First, you must ask yourself if using social media is the best way to reach your audience. There are many different recruitment techniques that can be used on social media. For example, some HCPs might choose blogging as a way to recruit patients because it provides specific information about the clinical trial. But others may choose Facebook Ads! In fact, Facebook Ads are a great way to reach people who are interested in a clinical trial. You can reach just about anyone with an interest in your study. This diversification is important for clinical trial designers, as patient recruitment can often be age-dependent. However, not every Facebook user has the time to read your status update or research on your page. For this reason, it is important that you post high-quality content and ensure that your posts are highly relevant to both end-users and search engines. Then you should think about how social media fits into your overall recruitment strategy. Social Media Recruitment StrategiesThere are a number of ways that social media can be used as part of a wider recruitment strategy. These include:Using ads to target those with an interest in your condition. In addition, you could use the same adverts to point those interested towards other resources such as clinicaltrials.gov or your own study website.Linking up with groups that are relevant to your study—for example, patients' support networks or patient organizations that have a high online presence.…

Clinical trials are important to business and society and play a significant role in the industry. From medical benefits to product development, trials allow for the development of new products and therapies. When companies leverage these trials to drive income, they are able to achieve their business goals while improving the quality of life for patients around the world.If you’re planning a clinical trial to gather data on a new drug, service, or technology, several clinical trial factors can help to drive income and achieve business goals.Collaborate With Other Academic InstitutionsMany universities and research facilities have the capacity and resources to conduct clinical studies. You can collaborate with these institutions and combine your company’s resources to conduct a study with more patients. This will be beneficial for you and help you gather significant data quickly without any additional cost.For example, a pediatric patient population can find it difficult to enroll in a clinical trial. By joining forces with a research facility that already has patients enrolled, you will increase your chances of enrolling a larger pool of study participants who fit the inclusion/exclusion criteria for your trial.Collaborate with Industry PartnersCollaborating with experts in the industry can be a great way to overcome barriers such as funding, patient recruitment and retention, regulatory guidance, and statistical analysis. A pharma company may have specific insight into clinical research challenges that you can use when hiring an outsourced clinical research organization (CRO). For example, some CROs are specifically equipped to deal with clinical trial management for large products where the endpoints are different.You can also consider partnering with CROs that possess regional knowledge and the ability to recruit the right patient population for your study. This will allow you to focus on monitoring patient compliance, ensuring proper documentation of side effects, and safety concerns,…